Brisant Secure was delighted to win the ‘Best Use of Direct Marketing’ and ‘Best Digital Campaign’ awards with MRA Marketing at the recent Construction Marketing Awards (CMA). The wins were for innovative marketing campaigns for Brisant’s flagship lock product, Ultion. The judges were impressed by the “highly sophisticated demand generation activity, focused on a clearly identified target market”.
Ultion claims the product is the most secure cylinder lock on the market, uniquely providing homes with real security against real-life attacks. It’s got Sold Secure Diamond, Secured by Design, and is BSI kite marked TS007 3 star – and homeowners are further protected by a £1,000 break-in guarantee. It’s even been captured on video defeating a real burglary attempt.
An integrated, extensive marketing campaign drives traffic to the ultion-lock.co.uk website and turns those visitors into very high quality leads for Brisant’s trusted trade network through the ‘Find A Door That Locks’ tool.
The tool has been used more than 13,000 times by homeowners to locate fabricators, installers, and locksmiths based on a postcode search. Homeowners enter their email and postcode, and relevant contacts in their area are selected from the network of registered Ultion trade customers. This information is sent to Dotmailer, which then emails the homeowner and prompts them at various different decision points.
CEO Nick Dutton says: “The campaign is essentially a straightforward idea for growing sales for our customers, but it took a lot of hard work (and some very complicated logic maps!) to make it happen. I’m delighted the team has earned this recognition from such a highly-respected award programme.”
The award was presented at a black-tie Gala Dinner at the Radisson Blu Portman Square in London on 30th November. For more information on Ultion visit www.ultion-lock.co.uk