REHAU will be at the 2017 FIT Show in Birmingham this May (Stand J30) to launch the company’s new ‘It’s all in Hand’ vision, showcasing what makes the PVC-U window manufacturer stand out from the crowd. Visitors to the stand will discover everything from a giant profile tunnel, to a virtual reality experience, enjoy exciting new on-trend colours and style information, and discover more on REHAU’s commitment to sustainability and to providing helpful new information, tools and support for customers.
The It’s all in Hand concept is part of REHAU’s new approach for 2017, focusing on the needs of the windows market and how the company’s strengths can support its customers in the sector.
As part of its approach is a new face to the marketing team – Emily Tippins, Head of Marketing UK. As a newcomer to the industry Emily is looking forward to her first FIT Show and launching a strategic approach marrying together the product strategy of the business with the marketing plan.
Emily said: “This year will be my first at the FIT Show and while I’m looking forward to experiencing the whole event, we have a really exciting stand this year highlighting REHAU’s innovative approach to the industry.
“Visitors to our stand will be able to enjoy a virtual reality experience and a giant profile tunnel. These particular elements echo our intent as a business to stay at the forefront of development in the windows industry. And they should provide something new and different for everyone at the show.“
Another of the highlights will be a showcase of colour trends for 2017. At this year’s FIT Show REHAU will be showcasing all 25 of its colour range including the new 100% black option. The brand new Midnight Black foil will be on show for the first time joining the other 24 solid and woodgrain laminate finishes currently offered. The introduction of this new black follows a surge in demand for shades of grey and black foils to replicate the look of aluminium windows.
Visitors to the REHAU exhibition space will also find new products on stand as REHAU introduces its co-extruded TOTAL70 profiles, which tick the boxes for customers looking to demonstrate their environmental credentials. REHAU has a long history of sustainable manufacturing and has recently purchased a PVCR post-consumer recycling company in the Manchester area. This means that REHAU is now able to produce co-extruded products like the new additions in the TOTAL70 range, which further reduce waste and maximise resources.
A perfect companion to the TOTAL70 system, is the AGILA Door range, which was launched at the FIT Show 2016. The star of the range and taking pride of place at the stand will be the AGILA Sliding Door. This year REHAU will be showcasing how it is suitable for large single sashes as it has an impressive 4m wide by 2.4m high 2 pane door. REHAU have an ever growing network of fabricators currently manufacturing the door and with the introduction of a new consumer brochure it is expected the demand will continue to increase.
To show it is always on hand to support its customers, REHAU will also be providing information to FIT Show visitors on Energy Efficiency and 360 Performance online platforms. The energy efficiency website – www.rehauanswers.co.uk – enables customers to calculate the U value or WERs rating for any REHAU system, while the 360 Performance platform provides customisable marketing materials and downloadable literature, to make installers‘ lives a little easier.
Gareth Jones, Marketing and Technical Director at REHAU said: “There is a lot for visitors to discover about REHAU at this year’s FIT Show. We have new products on stand, advice on the latest colour and finish trends alongside information on how we support both our customers and the environment. We have put a lot of work into listening to the needs of the market and our customers, and we wanted our approach at the show to mirror the new approach of the business. We look forward to sharing the ‘It’s all in Hand’ vision with existing and new customers alike at FIT Show and throughout 2017.”
Visit REHAU on Stand J30 at FIT Show at the NEC from 23-25 May 2017.