Glazerite Group has appointed Lauren Edwards as Digital Marketing Coordinator to further strengthen the company’s digital marketing strategies. Lauren will work closely with Group Marketing Manager Michelle Wright to develop what the company sees as a core element of its marketing strategy for 2018, for its own growth and on behalf of its installer customers.
Lauren brings top line experience in digital marketing to Glazerite after previously providing a wide range of services for clients at a digital marketing agency. From website content and search engine optimization, right through to social media management, Lauren was responsible for delivering client goals across a wide range of media and industries and will now develop such services for Glazerite’s customers.
Michelle Wright said the appointment will enable Glazerite to further increase the marketing support the company provides to its customers: “Lauren’s skillset is the perfect fit for what we need in the business. A focus on the digital tools for our installers has been a big part of our marketing support over the last few years. But over the last year we’ve seen more and more of our installers spending thousands of pounds on various areas including social media and SEO, often not having the impact promised. These are all things we are looking to build in with our installer marketing support plan and will be carried out in a way that is right for their business.”
Lauren said: “Much of my experience was directly transferrable into my current role and we’ve already made some good headway with some of our installers with digital objectives. I’m looking forward to the challenges ahead and becoming more involved in all aspects of marketing at Glazerite”.