The opportunity to engage online, and influence home owners as they begin their home extension journey has never been greater according Ultraframe. With the domination of home inspiration and lifestyle sites such as Pinterest and Houzz, consumers are increasingly turning to online resources to build their own online ‘scrapbook’ long before they consider who might carry out the work. In response, Ultraframe has radically changed its website to deliver a fully immersive home extension experience that enables visitor to build their own ‘vision’ and share it directly with an Ultraframe installer.
Alex Hewitt, Ultraframe Marketing Director comments: “we have always had tremendous success with the Ultraframe website in terms of generating quality leads for our Ultra Installers but we recognise that consumer’s not only want the opportunity to find a trusted installer but they also want to be inspired about the possibilities of extending their home.
“We’ve come such a long way from the conservatory market of ten years ago. Today, we have a vast range of glazed extension options to meet every conceivable style and budget so the new website reflects that – we want consumers to visit our website and feel inspired and informed in equal measure. As an example, we know that natural light is a priority in a home extension, but we also know that three times more light is delivered through the roof than the doors and windows combined, so it’s important that we get that message across to consumers. Equally, where the breadth of our range comes into its own is demonstrating to consumers that with the addition of our enhancements such as super insulated columns and pelmets, a glass roof easily becomes a warm roof, making the space comfortable all year round.”
The new website, which features striking images and a clear ‘inspiration’ message takes visitors on a journey through the Ultraframe range allowing visitors to browse a huge library of previous installations. The new ‘scrapbook’ capability is clever. Not only does it allow users to build their own inspiration board but it allows the visitor to share it with friends and more importantly with a retailer, thus creating an immediate quotation opportunity.
As Alex concludes: “the previous website did a fantastic job, but as web technology and consumer trends evolve, it’s vital that we stay ahead. People want to be inspired with more images and less words – our new site very much reflects that emphasis. We’re always seeking to identify ways we can support our retail partners and maximise the opportunity for them to convert leads into sales – the ability for a consumer to create their home extension vision using our website and share it with the retailer really adds weight to the sales approach.”