A new series of consumer ‘makeover’ videos from Solidor is designed to help installers sell by showing homeowners just what a difference a new door can make. The composite door manufacturer has commissioned a series of professional videos of makeovers on real homes, hosted by property developer/vlogger and TV presenter Georgina Burnett.
The first video is now available to view on the SolidorLtd Youtube channel: http://youtu.be/v2kXV-rV6YQ. Georgina interviews homeowner Elaine, who wants a replacement for her old 28mm PVC-U white panel door. On closer inspection the door proves to have a number of problems, including a tatty handle with pitting problems, seals coming away from the corners and a ‘knackered’ lock strip. Moreover, the cylinder takes just 5 seconds to snap with mole grips!
The homeowner chooses a new Offset French door from Solidor’s Italia range as it needs to open out fully to allow access for her daughter, who uses a wheelchair, and goes out for the day while the installation team work. On her return, she’s delighted with her front door: the Brescia in Chartwell Green with chrome fittings and Matrix glass. Meanwhile, the presenter highlights key features and benefits – for example, the Ultion 3* cylinder and £1,000 homeowner guarantee.
Gareth Bussson, Solidor Group’s Head of Sales and Marketing comments: “The series is designed to generate leads for Solidor installers and help them sell, so they can show homeowners real-life case studies. We – and Georgina – are tweeting about it already using the hashtag ‘Solidor #StyleMakeover’ and have had a fantastic response from customers.”