The Residence Collection is one of the most highly visible brands from the glazing and fenestration sectors across all social media platforms and are reaching more consumers and influencers than ever before. This is helping to drive greater demand for their range of premium and super-premium window and door systems.
With presence on Instagram, Pinterest, Houzz, LinkedIn, Twitter, Facebook, YouTube and through their WordPress Blog, The Residence Collection have created an enviable campaign with a reach and penetration equivalent to some of the highly aspirational consumer brands including AGA, OKA and Wren Kitchens. Facebook is proving to be the most successful consumer platform with over 38k likes, consistently achieving an audience reach of over 250k each week and comparatively, AGA have 59k Wren Kitchens 37k and OKA 24k likes. It’s also more than national sofa giant DFS who boast 34k likes!
The Residence Collection is changing the way in which consumers view windows and doors, which were once a distress purchase and a necessity. Now its premium and super premium window and doors are seen as highly desirable and aspirational home improvements, alongside stylish kitchens and boutique bathrooms.
Within all social media activity there’s always a means back to the consumer website at www.residencecollection.co.uk where goal completion is realised through brochure request/download, or to find a local installer. In addition, the content of the WordPress blog goes beyond typical windows and doors, into other home interest areas including home cooking and interior design.
Sarah Hitchings, sales and marketing director of The Residence Collection commented: ‘Our social media penetration is unrivalled in this sector, genuinely challenging the typical consumer brands of AGA etc. Throughout all of our marketing campaigns and deliverables we have the consumer foremost in our minds, challenging how windows and doors are made, marketed and installed “The “Way They’re Meant To Be.”
For further information on both retail and trade partner enquiries please visit www.residencecollection.co.uk, e-mail firstname.lastname@example.org or call 01452 348650. You can also add to the considerable following on Twitter @residence9 and engage with them on these other social media platforms including Facebook, LinkedIn, Instagram, Pinterest and Houzz.