Alunet Systems Set New Strategic Direction

by | Apr 16, 2024 | Aluminium

Making it easy is a phrase now commonly used by many at Alunet.  Knowing a great supplier when you experience one is a key driver of their people.  The company says this behind-the-scenes passion and energy provides Alunet customers with valued competitive advantage in their local markets.  The start of this calendar year provided a rare opportunity to reflect and assess the business and identify the key elements of how to win as they embark on the next chapter of development.

Phil Rotheram, Group commercial director introduces why Making it Easy is so important for Alunet and their customers.  “We knew our customers were comfortable with our offer, they said so and we value their feedback and listen intently to where they suggest we can improve.  However, we won’t stand still, that’s just not acceptable.  Good is not good enough.  We want to be great!  Winning as a business with our customers is something that we have invested in across most areas of our business.  Alunet is no single person, instead we are the summation of many core skills that enable any existing or future customer to succeed.”

This investment has taken many forms.  An improved accounting software platform has enabled faster and more efficient reporting.  Business processes have started to be fully mapped to identify bottlenecks and work solutions to positively impact customer service and finally, the external sales team and their focus has been revamped and expanded with investment in new roles to support and accelerate their underlying ambition.

Having invested in their people to upskill them to be the best, Alunet now seek to improve their market position by championing service and beating their competition.  Integrating their people and their talent to encourage best practice and innovating within their markets will fuel their ambition to be the leading aluminium systems house in the UK and an authority on sustainable construction.

James Tuveri, managing director of SGG Manufacturing, a fabricator of the Aluna range from Alunet Systems explains: “Their mission is clear, Alunet make it happen for their customer. Doing what they say they will is simple and effective.  Making it easy takes this to the next level.  The changes in their sales team have encouraged both business development and robust account management locally. Their Aluna product range of aluminium doors and windows hugely enhance the fabric and sustainability of any construction project. However, Alunet also provide high levels of customer satisfaction at every available touchpoint, from initial enquiry through order process, delivery, and support, it’s a seamless proposition that makes working with them simple and easy!”

Phil summarises: “We are a modern and forward-thinking company, yet our traditional values and customer centric philosophy remains at the heart of everything we do. We know it is our relationships that will set us apart.  We are committed to protecting and nurturing them.  Our strong sense of ambition drives us to advance and continually improve however, it will always be our choice, simplicity, value and service which separates us from other suppliers”.

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