aluplast Foils The Competition

aluplast is continuing to take the stress out of foils by maintaining its supply of core ‘off the shelf’ stock finishes. It is also offering a competitive 20-day lead time on bespoke options and a single pricing structure on orders for contrasting finishes on internal and external surfaces.

The announcement comes amid continuing high demand in the retail sector at the start of 2021, a situation that has resulted in additional price hikes and further delays on foiled product from some other PVC-U system suppliers, say aluplast.

aluplast, however, maintains it still has high levels of foiled stock ‘on the ground’ in the UK, including for its aluminium style Smooth Anthracite Grey – available on both sides and on a grey substrate.

Ian Cocken

Ian Cocken, Director of Sales and Marketing, said: “The latest lockdown restrictions have served to build on the demand that we experienced in the second half of 2020. This has meant a strong start to the new year for the industry, but it has added even more strain to an already fractured supply chain, particularly with foiled product.

“At aluplast, we have made significant investments in foiling lines and in CNC foiling technology – we produce over 90,000m of foiled products each day. This means that despite high levels of demand for foiled product, we don’t have to penalise our customers for ordering it.

“In the current climate, that gives them a distinct advantage over their competitors, who may be waiting a lot longer than that, and who could be paying more for certain finishes, for instance if a homeowner wants a different option on the internal surface of their frames to the external,” he added.

aluplast now offers a combined range of 40 different foiling options. These include woodec, a next generation foil that ‘looks and feels exactly like genuine timber’, and aludec, which has been designed to accurately replicate the touch and appearance of aluminium.

Woodec foil finish

Offered in anthracite grey; jet black; aludec DB703; basalt grey; umbra grey; window grey; and aludec traffic white, it is available across aluplast’s core Ideal 70 and contemporary Ideal 4000 system, plus its new Smart-Slide inline sliding door and flush casement sash.

“The market for foils continues to grow, but so does the popularity of aluminium,” said Cocken. “aludec foils present an opportunity for installers to upsell or compete directly against aluminium, but it also gives PVC-U fabricators a much more cost-effective route into this lucrative sector.

“Combined with our lead times and competitive pricing, it means our customers will be ideally placed to take advantage of continued demand for the year ahead,” he concluded.

For more information please visit www.aluplast.co.uk