Apeer ‘Barbie’ Door Takes Centre Stage For Residence Door Collection Retailer Aperture

by | Sep 13, 2023 | Doors

When Cheshire based Aperture Doors received an invitation from the town council to participate in its ‘Family Fest’ fun day in August, the firm’s owners responded by creating a ‘Barbie’ themed window display at its town centre-based showroom. Inspired by the door shown on the FIT Show stand for the launch of The Residence Door Collection by Apeer, a specially produced pink entrance door featuring a heart-shaped glazing cassette, was highlighted by bold, pink Barbie-themed window graphics to create fun and interest as part of the event.

Aperture Doors’ Lillie Pragnell said “Knutsford Council organises a number of events in the town centre and we always try and participate. And with the Barbie movie just being shown in cinemas at the time we decided to have fun and create this display.

“We only had a few days’ notice and Apeer responded really quickly to supply us with the special pink door with the heart-shaped glass cassette, to produce a door that Barbie herself would be proud of,”

No Barbie doors were sold but Lillie added “the display attracted a lot of attention generally, which of course is the point of this and other displays and promotions that we participate in. It drew people in to the showroom and actually, we did take two orders from people attracted by the window display, and interest from a number of others that we are following up,”


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