The names Pale Roundel Red and Green Mist wouldn’t seem out of place in describing the floral beauty of upcoming flower shows – suggestive of cardinals and chrysanthemums – but make this assumption and you’d be wrong.
Leading door manufacturer Distinction Doors has chosen this spring to introduce three stunning new colours to their extensive range, and rename a fourth to Colza Yellow (previously Rape Yellow). The additions bring the total paint palette offering to 24 bespoke choices; a conscious revision to highlight customers’ most popular choices. But the variety doesn’t end there. Including a third newcomer ‘Distinction Black Brown’ and standard colour combinations, Distinction Doors now has approximately 4034 shades to hand.
Bethaney Larkman, Distinction Doors’ Marketing Manager explained the selection process:
“After evaluating actual sales figures we spent time extensively researching interior decorating trends, looking through mood boards and taking time to understand how our customers are adorning their homes. We found that throughout 2018 and into 2019, natural, country colours continue to dominate, coupled with a longing to bring the outside, inside. The fact we are able to paint on the interior and exterior of our doors gives our customers the option to introduce a dual colour pattern, and fulfil their ideal home ambitions more easily.”
Distinction are showcasing the new range through a sleekly designed skin book; actual swatches sprayed onto the door skins showing the woodgrain and detail more accurately.
Bethaney added: “We last reviewed the colour offering in 2016, so the production of our latest brochure seemed the perfect time to announce our updated choices. We anticipate that the tactility of the skin books will enhance the customer’s perception of how their chosen shade will look in real life, giving confidence that they will enjoy their product and be satisfied with the end result.”
The new colours will be available to order online and use with Distinction’s door-designer tool from Tuesday 21st May.