CDW’s Mike Davis Joins Cheltenham Town FC’s Former Players Association

Mike Davis, Managing Director of Gloucester-based aluminium specialists CDW Systems has returned to his roots, joining the newly-formed Cheltenham Town Former Players Association.

Whilst many within the industry will know Mike for his 13-year tenure at CDW, he is arguably better known for his time on the football pitch with Cheltenham. In a career which spanned decades, Mike became synonymous with The Robins, starting off as a youth team player before joining the first team and eventually working his way right through the ranks to become First Team Assistant Manager.

Partnering with a young Steve Cotterill (former Bristol City, Birmingham, Burnley and Stoke City manager), Mike resided over Cheltenham’s most successful and transformative period. Not only did the duo lead Cheltenham to victory in the 1998 FA Trophy Final at Wembley Stadium but to the Football Conference title the very next season – securing promotion to the Football League for the first time in the club’s history.

Now more than a decade on, Mike returns to Whaddon Road to join a whole host of CTFC legends in the formation of the FPA. Their aim is to not only celebrate and keep alive the achievements of the club and its former players but to encourage fan engagement and enhance the overall matchday experience for supporters and sponsors.

Mike comments: “CDW Systems provided the perfect home for me following my departure from football and it’s been fantastic to see the business grow consistently over many years. I’ve enjoyed this incredible journey and I’m immensely proud to be the MD of such a progressive and ambitious company.     

“When the opportunity came up to return to my roots and head back to Cheltenham, I knew I could not pass this up. Whilst the FPA is still in the early stages, we have some fantastic ideas to not only connect with today’s fan base but to commemorate the successes of Cheltenham Town over many decades. It’s great to catch up with old team-mates, colleagues and friends and I look forward to seeing what we can achieve together.

“In many ways, Cheltenham Town and CDW are very similar with both having a very loyal, dedicated base and both achieving so much throughout their history. I’m delighted to be able to combine both my passions without worrying about injuries, transfers or the results on the pitch!”

Founded in 1992, CDW Systems has firmly established itself as one of the UK’s leading manufacturers and suppliers of high-quality aluminium glazing products. Supplying both trade and commercial installation companies across the UK, CDW manufactures windows, doors, shop front systems and curtain walling from leading systems houses including Sapa, Reynaers, Aluk and Smart.

For more information call CDW Systems on 01452 414853 or visit