Consumers say online replaces friends and family

by | Sep 18, 2014 | Trade News

Friends and family are no longer the top source of information for buyers of windows and doors finds new consumer research carried out by Swish Window and Door Systems.

“We believe this is the first time that websites, search engines and social media has taken the top spot from asking our nearest and dearest,” says Jon Skinner, Joint Managing Director for Swish Window and Door Systems who funded the extensive research. “The gap is likely to widen as more information is made available online. With family and friends backing up research already done on the internet.

“We asked what sources respondents would use to get information about windows. The three top answers were 67 percent of people research online, while 59 percent ask friends and family. 40 percent of those polled said they used the installer as an expert for information. Adverts on TV, radio and magazines were also given as a source of information, but are much less important.”

Investing in the research is part of its commitment to supporting Swish authorised installers. Working alongside a research specialist we carried out an extensive programme with a combination of in-depth interviewing, focus groups and high volume research to show trends.

“This results from the research is vital for our investment in the high profile Swish windows and doors product brand. Knowing exactly what consumers are looking for means we can offer the best information to them,” adds Jon. “Over the next few months we’ll be adding new features to make it even easier for consumers to buy windows and doors through Swish authorised installers.”



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