Online builders merchant Building Superstore has seen a significant increase in orders placed via its mobile app over the last three months, as more contractors choose the convenience of finding and buying building products and materials at a time and place to suit them. The recent rebrand from CMO Trade to Building Superstore has supported this shift, with nine times more orders secured on the mobile app in the three months up to June 2023 when compared to the same period the previous year.
As part of CMO, Building Superstore is the company’s dedicated trade service and trade professionals can open an account to order on the website, by telephone or via the popular mobile app. This flexible approach is helping Building Superstore respond directly to its customers’ changing needs, providing a 24/7 service to a new generation of trade contractors who want to be in greater control of their time and money, says the company.
Commenting, Rob Martin, head of trade at Building Superstore said: “We are seeing an increase not only in the number of customers choosing to purchase products via our trade app, but also in the frequency and size of orders, and the level of repeat business. This shows us that convenience and flexibility of ordering materials online and on the go is just what our customers want.”
“As well as checking availability to source urgent products for next day delivery and being able to quickly source multiple materials for a range of different tasks, our account holders also have access to a number of exclusive features that will help them keep track of their orders, and create quotations for future jobs. We know that a lot of this necessary admin needs to be done after hours, as well as urgently on site, and the level of control and convenience this offers is definitely something that seems to appeal to our customers.”
Users of the new Building Superstore app will also be supported by the merchant’s customer service, with advisors on hand by phone or live chat to assist with orders from start to finish, including producing invoices for trade users to send to their own customers. A Building Superstore Account can either be cash or credit and as all of Building Superstore’s products come directly from the supplier.
