A customer survey carried out by Insight Data has revealed that data quality is the main reason they use the specialist data supplier over the competition.
The survey also revealed that customer and industry intelligence was also highly valued, with customers recognising the competitive edge and knowledge to target prospects in a better way it provides.
And 90% of customers were more than satisfied with their partnership with the award-winning company.
Jade Greenhow, Insight Data’s Operations Director, explained: “As the Industry’s leading provider of marketing and sales intelligence and tools, data is at the heart of everything we do and that includes gaining regular feedback from our customers.
“Understanding how our services, products and solutions impact our customers is important to ensure we continue to offer the right data and the right tools to provide them with the best results.
“And finding out what makes us stand out from other sales and marketing data tool providers is beneficial for both us and our customers as not only does it highlight our strengths but, more importantly, areas for improvement.
The survey also asked customers to describe Insight Data in five words, and the ones that came out on top included ‘Accurate,’ ‘Informative,’ ‘Powerful,’ ‘Experts’ and ‘Industry-Leaders.’
According to the company, helping suppliers in the fenestration, glazing, and building industries get better results from their sales and marketing, Insight Data supplies the UK’s most accurate marketing data with in-depth intelligence to help clients pinpoint new customers and is trusted by over 700 industry-leading companies.
“We would like to thank all our customers for their feedback, and we are delighted to find out why we are rated so highly by them,” added Jade.