Dear Gerald,

by | Feb 22, 2016 | Trade News

Image Above:  Gareth Mobley, CEO, Solidor

The new PAS24:2016 has arrived!

Some said it would never get here. It would be kicked into the long grass, or watered down so it wouldn’t affect them. Sit tight and do nothing, they said. Wait until we let you know.

If you listened to that advice, you’ll be 6 months behind your competitors who acted.

They’ve been selling doors that pass the new PAS24:2016 test. They can continue selling to New Build, conversions where Building Regulations apply, and Social Housing where housing specifiers are already insisting on it.

Secured by Design is going to adopt it.

Whatever your market, you’ll be affected by the new PAS24. Independent tests show 7 out of 10 composite doors fail this test. They fail because the GRP skins on their doors are too thin to offer the necessary protection

If the skin on your GRP door is 1.6-1.8mm thick, you’re out of luck. It won’t pass. Skins need to be at least 3.6mm thick. And since GRP skins are the most expensive component in a GRP door, prices will rise sharply as composite door manufacturers upgrade their specs to pass.

In a recent article, Mila Technical Manager Strafford Cooke said there will be a period of grace for manufacturers, because not all UKAS test houses are set up for the tests yet. So there’s no reason to rush to change supplier.

Technically he’s right. But everyone’s been talking about the new test for 6 months. Housebuilders, private developers and Social Housing specifiers have been listening to the same debates, and reading the same magazines as you. They’re already asking for secure doors that pass the proper tests. Given a choice between doors that pass and doors that fail, whose doors will they buy?

More alert homeowners also want proper doors, and predominantly they search online to find them. They don’t want to be palmed off with doors that let burglars in within seconds.

Every month, 45,000 homeowners looking for doors visit our website to find installers who sell our highly secure, premium quality, stylish doors.

One definition of marketing is, selling products that don’t come back to customers who do.

Don’t installers want that? Happy customers who keep coming back because their doors don’t?

Just for the record, Solidor, with its solid laminated-hardwood timber core, passes the new PAS24:2016 test with ease. In January we also standardised on Ultion, the most secure cylinder door lock.

So now we say, with a considerable degree of confidence, that Solidor is by far and away the most secure composite door.

Sincerely

Gareth Mobley

CEO, Solidor

25th

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