Deceuninck has been shortlisted for two Construction Marketing Awards (CMA’s) for 2020 – Strategic Planning and Management & Best Big Budget Campaign. Deceuninck’s sustained campaigning for colour has more than doubled Deceuninck’s sales in the last five years as colour has risen from 30% to near 70% of sales.
Deceuninck worked closely with MRA Marketing on this campaign, based on MRA’s research that shows the premium home improvement market is expanding fast. The Haves, older homeowners with little or no mortgage, have seen the value of their homes grow strongly over the last 20 years. They account for 90% of Britain’s savings too. They have the money to spend, and they’re spending more of it on their homes, to make them more comfortable, beautiful and even more valuable.
These Haves are the ones driving Deceuninck customers’ sales year on year. This July, sales were 31% up, with August 28% up on 2019. Rob McGlennon, MD Deceuninck UK comments: “We’re delighted to be up for another two awards! This year has been a roller-coaster, but after lockdown eased our customers have been busier than ever!”
“Sales are booming, as Deceuninck installers offer homeowners beautiful flush foiled windows and doors in 30 colours from stock, with 20 more available within 15 working days,” Rob adds.
The awards ceremony will take place virtually this year, on 26th November. The prestigious awards are endorsed by the Chartered Institute of Marketing (CIM). Visit www.cmawards.co.uk for more information.