Leading PVC-U systems company Deceuninck is now the title sponsor of an elite Belgian cycling team. Deceuninck Quick-Step is currently ranked No.1 in the world according to PCS (Pro Cycling Stats).
Commenting on the sponsorship, Francis Van Eeckhout, CEO of Deceuninck Group said: “We are delighted with this powerful partnership in international cycling, one of the most popular sports in Europe and emerging worldwide. This high-valued sponsorship offers plenty of commercial opportunities for Deceuninck and all our customers. I’m confident it’s a new milestone for the company”
“This will be a real game changer leading to a series of marketing campaigns that will exemplify our passion for innovation, ecology and design,” said Jérôme De Bruycker, Deceuninck’s Marketing Manager for Europe. “The continuous media attention throughout the whole year will strengthen our Deceuninck brand and will support us and our partners to be the preferred choice of the customer.”
Deceuninck UK Managing Director Rob McGlennon added: “It’s great to be part of such an exciting sport. Deceuninck Quick-Step is at the top of its game and we’re enjoying watching their progress as the new pro cycling season gets under way.”