When it comes to selling doors, the best way to demonstrate how a door will look is to show how it will look. This is the philosophy that Midlands based Fabricator, Central RPL, took when developing their brand-new door designer which is being launched to help customers sell their two new composite door products – TimberCoreTM and ThermaCoreTM – more effectively.
“While every fabricator thrives to sell the best products, Central’s philosophy goes beyond that,” explains Amy Jansen, Marketing and Projects Manager at Central RPL. “We also pride ourselves on providing the knowledge, support and marketing collateral for our customers to succeed. So, when it came to the launch of our new composite door options, we wanted to make sure we also offered our customers the tools they needed to get the doors to market effectively. We felt a door designer was the perfect tool for the job, however we wanted more than just showing the basic standard options on a limited range of properties, we really wanted to open this out.
“Our new multi-level door designer allows the user to explore all the options available for both slabs. This includes all the designs, the stunning decorative glass options with side lights, fan lights and top lights, and the hardware options including Classic, Heritage, Architectural and Modern furniture ranges, locks and the latest innovations from Brisant Secure – Sweet and Ultion. It also creates a price through the design process which then generates a quote at the end.
“Another important factor in choosing the perfect door is colour. Thanks to Central Inspired, our in-house painting service, the Central colour offering is comprehensive. Alongside the standard range of colours, the designer includes our most popular Central Inspired door colours as well as the ability to choose any RAL code. This means the end user can choose any colour for both the external and internal sides of the door and have the frame to match, and most importantly, the colours shown on the door preview will be the true shade of the chosen colour.
“The door designer is not just a tool for the office. With the ability to brand the door designer with their company colours and logo, our customers can take an unpriced version of the designer to the end user’s house and go through the design process with them, bringing them into the process and offering them ownership from the start. And, with the ability to upload an image of the end user’s home, they can complete the design process by showing them what the door will look like once it is installed.
“We understand that designing a new front door is a deeply personal thing for a homeowner as it is what greets family, friends and guests when they enter a home. With the door designer we hope to help our customers guide the end user through the process.