Distinction Doors has revealed the latest version of its product brochure following a significant update which reflects changes in consumer buying habits and the company’s current product offer.
The brochure boasts a new front cover design – one which puts the product front and centre. The GD03 with side lights is an indicator of the modern and polished door styles which lie within.
Inside, Distinction has expanded the section on energy efficiency, revised the glass options to show the current range, and changed the design to present the decorative glass in an inspirational double-page spread. Many of the door images have been updated throughout too.
The cost of energy is still a concern and an important factor influencing consumer purchasing. This, says the company, is why Distinction has chosen to highlight thermal performance at the start of the brochure, ahead of any other product information.
According to Distinction Doors, when compared to a solid timber core composite door (48mm) and a timber panelled door (44mm), ‘indicative calculations demonstrate that a composite door from Distinction Doors is 50% more thermally efficient than the alternatives’.
The two new obscure glass designs which launched last December – Chatsworth and Wentworth, now feature prominently in the refreshed brochure. Distinction’s marketing team adjusted the design to create a double-page spread dedicated to the company’s exclusive glass designs.
Chatsworth and Wentworth are highlighted as new and sit alongside best-selling decorative glass designs, including Kara, Palma, Aspen, Lunna, and Scotia which are triple-glazed and laminated as standard.
Emma Fowlds, marketing executive for Distinction Doors comments on the updates: “Distinction fabricators and their customers depend on us to produce high-quality, inspirational marketing tools. Collateral that will help them sell. One of the key elements of the Distinction sales and marketing package is our product brochure.
“Throughout the brochure we focus on our USPs, to target strongly against the competition and we use design techniques, content, and materials to solidify our premium brand status, something which our customers use to their advantage.
“These updates are important. It’s not only about featuring the latest products but also giving consumers more of what they want. Energy efficiency is an important selling point currently but so too is decorative glass. This, alongside our paint service, enables installers to work with homeowners to create an entrance door that reflects their individual style. These personal touches are what set a Distinction door apart from the competition and help secure sales.”
Paint and glazing services are available as part of Distinction Doors’ fully prepped package.
The product brochure is available in print and digital formats via the Distinction Doors website or online ordering portal. Distinction customers can also tailor the brochure to suit their own needs using the company’s design boutique.