DOORCO is once again demonstrating its leading-edge approach to supply with the appointment of a Creative Consultant. Jeyda Heselton, a self-proclaimed DOORK, is teaming up with DOORCO as their Creative Consultant to add a new dimension to the company’s already innovative range of products, designs and marketing collateral.
Dan Sullivan, MD talks about the appointment: “DOORCO likes to push the envelope when it comes to innovation, whether that’s with our products, designs or marketing. We have some unique products in our portfolio but getting fresh inspiration for this is often challenging. While we can clearly see trends and growth areas through our own sales, we are often quite far removed from what is happening ‘on the street’ because we are simply a component supplier. This is why I was so intrigued by a news item about “A girl obsessed with doors” shown on the BBC back in February and on further investigation, the images she posts on her Instagram channel @knockinondoors.
““The girl obsessed with doors” turned out to be Jeyda Heselton. Jeyda’s passion and imagery caught my attention immediately and I was hoping we could get some of those images for our own use. But once we met we quickly realised she was incredibly creative and has some great ideas on what makes a good door. Not something, as a manufacturer, we often get direct insight into. We are delighted that Jeyda has agreed to be DOORCO’s Creative Consultant and look forward to sharing some of her opinions on door trends, her unique photography and making some of her rather different ideas a reality.”
Jeyda Heselton comments: “Doors are a passion of mine. There’s something fascinating about a door – common to all people and yet they can take so many different forms. The colours, sizes, textures, features and surrounding area all come together to something completely unique. I love to spend my spare time on door walks – basically walking around my home town of London taking photos of doors and then sharing with the very large online community of doorks – but who knew it would lead to meeting up with one of the UK’s leading composite door suppliers and being appointed as their Creative Consultant. I am delighted and very much looking forward to working with the team at DOORCO to help define the future of doors.
“My opening blog about my first encounter with the real door industry is available now on DOORCO’s website. Each month I will be sharing my thoughts on door trends ‘on the street’ as well as working behind the scenes on a variety of projects.”
Dan concludes: “DOORCO likes to challenge and innovate – things don’t have to stay the way there are, just because they’ve always been that way. This partnership is going to generate some fresh ideas for the industry, challenge the status quo and bring innovation to the composite door market. We will also have an injection of fresh images which will filter down to our customers to use in their own marketing, showrooms and brochures. At the end of the day, if we can widen the composite door market by enticing someone that may traditionally go with timber then this will be a great success.”
To see the full Dan Meets Jeyda interview, visit: www.door-co.com