Having invested considerably in marketing since the start of the COVID-19 pandemic to help support Installer Partners, Endurance Doors have now launched a new generation website platform, that’s designed to bring in more homeowner leads than ever before, along with a new trade portal.
The new website at https://endurancedoors.co.uk has been developed with their digital marketing partners, ICAAL, and from an SEO perspective this new platform appears in the top five organic rankings for Google for over fifty search terms and number one for fourteen of them. The new functionality of the site should also improve these statistics further, say Endurance.
The Quick Quote function has been an important new feature, designed to help consumers through the process of designing a door and getting an estimated price in just three easy steps. In Quick Quote there are the options of sidelights, toplights and even double (French) doors, twelve of the most popular door designs and finally a Postcode request, which goes out to local Installer Partners.
Several case studies have also been added to the home page, which is a note of re-assurance to consumers that an Endurance door is the best investment for their home.
Scott Foster, Head of Group Sales and Marketing commented: ‘The new website platform is a work-in-progress as we are now constantly evolving it to give consumers and the trade, the very best possible consumer experience. To stand still in marketing in my view is to go backwards and we’re now investing more than ever before in our brand deliverables, as it drives more sales for us and our Installer partners.’
He continued: ‘There’s also a new Fingerprint Portal, that allows our partners to personalise brochures and point of sale materials, so they can benefit from our strong brand and theirs collectively.’