Epwin Window Systems has just published the first marketing material to support Stellar, its new retail and light commercial aluminium system, which was launched at this year’s FIT Show. Gerald Allen, Marketing Manager at Epwin Window Systems, said: “Our suite of Stellar marketing material highlights the Stellar difference and gives fabricators and installers the literature they need to sell the system to their customers.”
The Stellar marketing material suite consists of four items: a retail brochure, a trade brochure, a retail-focused Yale hardware guarantee brochure and a trade-focused Yale hardware guarantee brochure. All four have the sleek, clean design for which Stellar is already becoming known.
The retail brochure is packed with powerful lifestyle imagery that showcases Stellar’s ability to add style to a space. It highlights Stellar’s unique retail selling points such as the market-leading slim slightlines and the sleek flush sash option that is a first for the market. It also gives plenty of information on all the various products and options available to choose from as well as discussing the advantages of choosing modern aluminium windows.
The trade brochure opens by highlighting the advantages the ground-breaking Stellar system offers over anything else out there, including the innovative patent-pending reverse butt joint that speeds up fabrication by up to 20%. It also focusses on the advantages of working with Epwin Window Systems, one of the UK’s largest systems houses.
The Yale hardware guarantee brochures draw attention to the security benefits Stellar offers homeowners. This includes the Yale Lifetime Security Guarantee, which subject to Stellar products being fitted with the appropriate PAS-24 compliant hardware, entitles homeowners to up to £1000 towards home insurance excess, up to £1000 towards repairs or replacements, £1000 compensation and up to £250 refund on call-out fees.
Stellar is already gaining plaudits from the industry and it is clear that the Epwin Window Systems’ team has thought of everything in developing a stunning system that sets a new standard in the aluminium sector. The accompanying literature demonstrates the company has given its trademark attention to detail in the supporting marketing material too.