Aluminium systems company Exlabesa has unveiled a bold new look for the 2020s.
Exlabesa Building Systems UK will become Exlabesa Architecture UK as part of a comprehensive rebrand.
The company’s new value proposition – ‘extruding and shaping your world’ – partly refers to the huge range of aluminium profiles it supplies to thousands of customers across architecture and construction.
However, it also signals its commitment to protecting the environment, creating jobs and economic prosperity, and making a positive impact in the world.
Its new logo seeks to unify the two key sectors in which it operates – industry and architecture – while a new tagline reinforces the characteristics that make the firm a world leader: ‘Massive. Beautiful. Efficient’, claims the company.
‘Massive’ refers to the company’s extraordinary production capacities.
‘Beautiful’ refers to its architectural focus, which sees it design aluminium systems for building projects.
‘Efficient’ represents industry, where Exlabesa manufactures products for transport, automotive, renewable energy, construction and other sectors.
Exlabesa Global Director Carlos Negreira comments: “This rebrand is a way of us renewing our commitment to provide outstanding quality aluminium systems to customers across architecture and construction.
“We want to play a vital role in making built environments around the world more stylish, exceptional and sustainable places to be – and that’s what our new branding has been designed to communicate.”
Exlabesa Rebrand Corporate Video: https://youtu.be/fWPxKj7awkg