As one of the brightest and most respected consumer brands in the window and door sector, The Residence Collection of premium windows and doors is often associated with other prominent brands and none more so than paint icons Farrow & Ball.
Farrow & Ball are the most influential brand when it comes to heritage inspired paints and they recently featured an R7 window in Chalk White on their official Instagram page, which boasts over 968k followers and the post itself has enjoyed 8,961 likes. The paints featured are Strong White and Moles Breath and the R7 window in Chalk White complements these colours perfectly, adding an understated elegance and brightness to the room shown.
With one of the largest platforms of any window and door company in the UK on social media, The Residence Collection are highly active on all platforms, including several mood boards on Pinterest to inspire style savvy consumers, where the traffic generated amounts to over 143k monthly views. There’s a Chalk White page on this influential platform which shows off an R7 window, along with sample swatch images of Elephant’s Breath, Skimming Stone, Strong White and Wimborne White, again all from Farrow & Ball.
Sarah Hitchings, sales and marketing director of The Residence Collection, commented: ‘I was genuinely taken aback when I saw that Farrow & Ball had featured an R7 window on their Instagram home page. Yes, we’ve aligned ourselves with them on several mood boards, but it’s nonetheless it’s hugely inspirational for our brand.
She continued: ‘Like our product designs have broken the mould in terms of careful detailing, our consumer marketing and social media engagement in particular, really help us stand out and that’s great for our trade partners and ultimately for consumers. Also, an increasing number of them are now looking for the added social element for inspiration, as our engagement numbers clearly show.’