Freefoam Showcase Colour

Mar 23, 2022 | Brochures, Videos

Freefoam Building Products has announced the launch of an updated colour brochure, to showcase the fascia, soffit and gutter range.

According to Freefoam, all the recent research in the window and door sector points towards an increase in colour. With statistics like ‘Only 58% of PVC casements in 2021 were unfoiled’, the trends are clear to see. With the traditional woodgrain colours such as Rosewood, Golden Oak and Mahogany gradually reducing in popularity, shades of grey are still the growing desire for homeowners, with Anthracite Grey still leading the pack, closely followed by Dark Grey and the paler Agate Grey, says the company.

And fascia, soffit and gutter are no different. Freefoam have seen the same trends, with colour and woodgrain orders in the last 2 – 3 years increasing by 5% as a proportion of total sales.

The new brochure explains Freefoam’s full colour range and options available to installers and homeowners.

Featuring the unique Colormax technology, the brochure explains the manufacturing process that produces fascia, soffit and gutter with a solid colour finish. A strong PVC-UE foam core is simultaneously co-extruded with a protective colour top coating of rigid PVC-U skin, creating a smooth, strong and hard wearing surface.

This new brochure also includes the woodgrain options for boards and window trims as well as information about Freefoam’s range of colour matching fixings, Plastops, so installers can fit a truly coordinated project.

With information on marketing materials and tools to sell colour, instructions on the care and installation of colour products and a handy fold out summary of the full product range, this new brochure showcases Freefoam’s significant colour product offering and its commitment to providing colour roofline solutions to the home improvement market.

Louise Sanderson, UK marketing manager explained: “We know that colour roofline is a valuable opportunity for our stockist customers and the wider installer network, so we want to make colour easy to upsell.  This brochure gives customers all the information they need to promote colour at the trade counter and for installers to quickly see and understand the colour options available to them and to help the whole supply chain sell more of these value-added products”

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