Freefoam Supporting Independent Stockists

Apr 12, 2022 | Videos

Freefoam has released a new video as part of it’s ongoing Helping Customers Grow campaign, featuring Nottingham based business Jayplas Building Supplies.

The campaign is part of Freefoam’s strategic marketing plan to shine a light on it’s customer base and show how both supplier and manufacturer are working together to build long term relationships and grow business. Freefoam’s route to market is to predominantly supply independent stockists. Companies who are specialist PVC suppliers with extensive knowledge of this specific part of the building trade, and who have strong local connections. Often owner managed, with an entrepreneurial spirit to make things happen, the campaign provides the platform to showcase these businesses and explain how Freefoam works with and supports its customers.

Jayplas Building Supplies is one such business.  Started in 2010 by Jaime Nield, Jayplas is a typical example of a Freefoam customer who has grown year on year. Selling the core roofline range, as well as external cladding and internal panelling, Jayplas have a broad customers base, from small to medium sized builders, though to double glazing and conservatory companies.  In the video Jaime explains that he chose Freefoam as his supplier over others because of both the brand loyalty from his installer customers and Freefoam’s route to market – to predominantly  supply independent suppliers.

Jaime explained “I’d previously sold Freefoam products before I set up my own business so I knew that installers liked the product. They are loyal to the Freefoam brand, and are used to installing it. We like that Freefoam have added products to their range over the years, including external cladding and internal bathroom panels as it gives us other markets to tap in to.”

Jaime receives regular visits from his area sales manager Simon Parkes and also benefits from the knowledge and expertise of Richard Jackson, Freefoam’s sales director. He explains “They have always helped us out, and I have always felt I can go to them and they’ve always done their best to help. I can only see a positive future. We’ve been dealing with Freefoam for 12 years and I can’t see why that wouldn’t continue”

Colin St John, Freefoam commercial director summarised “We are proud to be the main supplier to so many successful businesses. And this campaign, that uses a variety of mediums including video, PR, social media and print advertising, gives us a powerful platform to highlight the benefits of partnering with Freefoam. This latest video with Jayplas is a great example of a local business who have grown into an established and well respected Freefoam supplier. It’s a sure fact that no business has gone backwards with Freefoam, the growth or our customers is our growth.”

Related Posts

FIT Show

Wendland Delighted With FIT Show Debut

Lantern and conservatory roof brand, Wendland, received a tremendous response to its recent FIT Show debut. The company’s stand, which featured the Wendland Lantern as its focus, was busy on each day of the show with visitors all wanting to learn more about the...

FIT Show

FIT Show Success Shows Installer Need For Leads

Image Above: (L-R) Hanna Riley, Andy Royle, Rob Brown, Stacey Moore Leads 2 Trade’s successful visit to this year’s FIT Show demonstrates that installers are having to work harder for their leads. That’s the view of Andy Royle, co-founder and managing director of...

FIT Show

ODL Europe Is One Of The First To Sign Up For FIT 2023

Following an exceptional FIT 2022, ODL Europe has become one of the first companies to sign up to exhibit at the show next year. FIT 2022 was the first for the company’s new managing director, Bryan Bultema, who said: “This was a great show for ODL Europe, with a...

Trade News

Edgetech Celebrates 15 Years Of UK Manufacturing

Image Above: Edgetech MD, Chris Alderson Warm-edge spacer specialist Edgetech is marking the 15th anniversary of the opening of its first manufacturing facility in the UK. In 2007, the company invested £2.5m to create the Coventry site that still serves as...

May 23, 2022

May 2022 Magazine

Window News TV

WELCOME TO WINDOW NEWS

The team who acquired Window Widgets in 2019 have announced the formation of the Q19 Group and the acquisition of Profoil Limited. The deal, which completed on the 13th May 2022, means the Q19 Group now comprises market leading brands: Window Widgets, Residence Collection and Profoil. The Q19 Group says it will implement an investment programme to support further growth across all its businesses, with bold ambitions for the future direction of the group.

Read More

Pin It on Pinterest

Share This