Garnalex has reached the finals in two categories in this year’s Construction Marketing Awards (CMAs). The all-new aluminium extrusion and systems company is nominated for Strategic Planning and Management and Best Product Launch for Sheerline, its aluminium window and door system.
Founded in 2018, Garnalex has made a big impact in a short space of time by reinventing the way aluminium windows are fabricated, installed and sold. By investing in manufacturing, software, ordering and logistics, Garnalex is also revolutionising product quality, service and support, claims the company.
Garnalex’ innovative marketing campaign was devised by MRA Marketing and implemented jointly with Garnalex’ inhouse marketing team. The campaign includes PR, social media, direct mail, advertising, website and editor visits. In just 18 months the campaign has helped reshape the aluminium debate and generated huge interest in Sheerline.
Roger Hartshorn, Garnalex CEO comments: “We’re very pleased to be double finalists in this year’s Construction Marketing Awards, which acknowledge the successful launch of Sheerline. Garnalex was set up to transform the aluminium market and thanks to our impactful, thought-provoking marketing campaign, and some brilliant product innovations, we’ve changed perceptions and secured a number of big name launch partner fabricators. We look forward to hearing the results in November!”
The Construction Marketing Awards celebrate marketing excellence in the built environment. Endorsed by the Chartered Institute of Marketing’s (CIM), Construction Interest Group, these prestigious awards attract hundreds of entries from companies across the construction industry. This year’s winners will be announced on Thursday 26th November. For more information visit: www.cmawards.co.uk