Genius PVC Trade Frames sees the benefits of working with Total Hardware

by | May 11, 2022 | Trade News

When industry stalwarts Peter Dyson and David Eagle founded Trade fabricator Genius PVC Trade Frames in 2019, their first choice for a hardware partner was Total Hardware. Peter commented: “Genius was set up to provide high-quality products to our customers, so our choice of hardware partner was crucial. We’d worked with Total Hardware in previous businesses so we knew from experience what they had to offer. We had no hesitation partnering with them when we set up Genius.”

Genius purchases Yale doorlocks and shootbolts from Total Hardware as well as the company’s Quantum range of premium hardware. Total’s stock levels and next day delivery service also offer benefits. Peter comments: “It’s an offer that is able to support a proactive and ambitious trade business like ours, and it’s proving invaluable as we target growth.”

Genius, a national supplier of windows and doors, has adopted an ambitious growth strategy and plans to reach 2,500 frames per week in just a matter of years. Its key points of differentiation are quality, product design and excellent customer service. The company has recently taken occupancy of a third 9,000 sq ft manufacturing facility at its headquarters in Norwich to help it keep pace with demand.

Peter comments: “Total Hardware has invested heavily in its business to strengthen its offer, even in the face of supply chain uncertainty. It’s a proactive approach that echoes our own and it’s resulted in a solid partnership.”

He concludes: “We have a great relationship with all the Total Hardware team and we work very much in partnership with them. They certainly add value to our business.”

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