Get In Front Of The Market Slowdown, Says Leads 2 Trade

by | Apr 24, 2024 | Viewpoint

Andy Royle, co-founder and managing director of Leads 2 Trade, provider of double qualified sales leads for installers in the home improvement industry, says that installers can secure additional leads despite the tougher market.

Let’s be honest, the home improvement industry has never been immune to market fluctuations. I’m sure we can all pinpoint the months or seasons historically when things quieten down during the year.

After the feast of the last few years however, the market started to cool towards the back end of 2023 and that has continued during the first quarter of 2024. And this can be unsettling, especially for installers who’ve become accustomed to a steady stream of leads.

Andy Royle

But a slowdown doesn’t have to spell disaster for your business and proactively topping up your lead volume is a wise move to maintain momentum. A consistent pipeline of leads allows you to keep your sales team busy and maintain a healthy conversion rate.

Even with a slowdown, there will still be homeowners looking for home improvement projects and our consumer facing websites are still generating a huge number of enquiries customers looking for installers. Your competitors won’t be taking a break, so it’s crucial, to stay visible and ensure you’re capturing your share of those inquiries.

A market slowdown doesn’t have to be a setback and by securing additional leads now, installers will be well-positioned to capitalise when the market rebounds – after all, it won’t stay quiet forever.

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