High Lead Volumes Set To Continue Thanks To Buoyant Home Improvement Market

by | Jul 21, 2021 | Marketing

According to Barclaycard, home improvement spending rose 34.4% in March – the biggest surge since July 2020, when the first lockdown lifted.

And with the home improvement boom showing no signs of slowing down as we reached ‘Freedom Day’, installers will continue to benefit from consumer demand.

That’s the view of Andy Royle, co-founder, and Director of Leads 2 Trade, provider of double qualified sales leads for companies operating in the home improvement industry.

Between March and August 2020, mortgage comparison site money.co.uk estimated that UK homeowners spent a staggering £55bn on home improvements. And with households estimated to be sitting on some £180bn of savings, home improvements such as replacement windows or conservatories and conservatory roofs are set to continue to be in high demand.

“Demand for home improvements has seen us generate a huge number of leads for our Trusted Local Supplier Network from our comparison websites, and that looks set to continue,” said Andy.

“We are currently generating around 550–600 enquiries per week for conservatories alone, for example, and that is a 25% increase in lead volume on this time last year. And as windows are a relatively cost-effective thing to replace compared to changing a kitchen or bathroom, it’s no surprise that our lead volume for them is just as high.”

“It was thought that foreign holidays would take consumer focus away from home improvements but with many people still unsure about going on expensive trips abroad, they will have surplus cash to spend.

“And with a shift towards higher saving through the pandemic, the enormous stored up purchasing power should mean homeowners have enough to spend on holidays and home improvements even when confidence to go abroad returns. It all adds up to a golden opportunity for installers to continue to take advantage of the thousands of leads we are currently generating.”

To make sure its installer members have the best chance of winning work, instead of a sales lead Leads 2 Trade supply a confirmed, pre-arranged appointment which is delivered to just one company, and an installer only pays for the lead if they sit and pitch it.

“Our confirmed appointments premium lead service with is a real differentiator for us and gives our members the best opportunity to convert leads into revenue,” added Andy. “And our ‘no pitch, no fee’ service represents real value for money with our fenestration clients achieving an average 8–10% cost of sale.

“We know how busy installers are in the current climate so being able to offer them a pre-arranged meeting with a consumer who is ready to buy is important. And, as we offer full UK coverage, when an installer joins our network they can the postcodes that they want to cover.”


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