hup! Announces Laura Jane Clark As New Brand Ambassador

Feb 13, 2024 | Trade News, Videos

Ultraframe has announced that leading architect and interior designer, Laura Jane Clark from BBC’s Your Home Made Perfect, is the new Brand Ambassador for its hup! building system.

Laura, who has also appeared on Channel 4’s Amazing Spaces and Ugly House to Lovely House, is renowned for helping homeowners to reconfigure and extend their homes to create amazing yet highly functional living spaces.

Commenting about her partnership with hup!, Laura said: “For homeowners, hup! is completely game changing. People often ask how they can add an extension or rebuild their unusable conservatory in the most efficient way possible – hup! is definitely the answer. I’ve been totally blown away by the engineering behind the whole thing. Not only is it just a brilliant system, the great thing about it is it’s so quick.

“Basework is usually the biggest minefield and the biggest headache for homeowners, so having something where you can use the existing base, and don’t need to start digging down and just build, getting watertight in two or three days, it’s an absolute game changer. The quality and level of detail is extremely impressive – from the engineering of the panels which make it extremely quick to build and energy efficient, through to how easy it is to add the finishing touches, which offer homeowners complete design flexibility. There is nothing that hasn’t been considered, and it takes away so many of the headaches associated with a traditional extension.

“hup! will make getting sustainable, energy efficient, hassle free and beautiful home extensions so much more accessible for homeowners – plus they can be built so much faster than traditional building techniques. What’s not to love?”

Since its launch in 2022, the hup! system has been used to build extensions and conservatory transformations across the UK with homeowners and installers alike raving about its speed, energy efficiency and flexibility. Claimed to be five times faster to build than bricks and mortar and five times more energy efficient than the average UK home, it has also been announced recently that hup! is 60% more carbon efficient than a brick wall – meaning it is the sustainable way to build.

Commenting about the new partnership, Ultraframe marketing director, Alex Hewitt, said: “We’re extremely excited to announce Laura Jane Clark as our new hup! Brand Ambassador. Laura is all about helping people transform their homes and she was blown away by the possibilities and benefits of the hup! system after spending time with us at our hup! manufacturing facility. We want to transform the way people extend their homes and upgrade their old conservatories, and we believe hup! is already triggering a revolution in that direction.

“We love the fact that Laura talks so much about the importance of light as our history has always been about bringing light into people’s homes and this is a key feature of hup!. Laura will be the face of our new consumer-facing PR campaign to drive awareness and leads for hup! and we are also keen to develop a range of hup! designs with Laura’s input, bringing her incredible experience to the hup! range. We’re looking forward to working closely together with Laura, to help people across the UK create their dream home.”

The news about hup! being 60% more carbon efficient than a brick wall was recently announced on the brand new website for the system, The website allows homeowners to explore hup! technology in more detail and get inspiration for their own projects. An interactive configurator allows visitors to the site to design their own hup!, demonstrating the incredible flexibility of the system and inspiring them as to how they could transform their home with hup!. The website also features stunning hup! photography and homeowner case studies in both written and video formats so that potential hup! homeowners can hear first-hand how simple the process of adding a hup! to their home is. Ultraframe says the website will continue to be updated with new case studies and photography and is a ‘fantastic’ resource for hup! installers when they are speaking to homeowners about their hup! project.

Ultraframe will be investing in lead generation activity on the new hup! website to generate homeowner leads for hup! installers to coincide with the Laura Jane Clark PR campaign across 2024. Installers can register their interest in receiving hup! leads in their area by emailing

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