Hurst Asks: Can You Confidently Supply Doors In ANY Colour?

by | Mar 5, 2024 | Doors

Image Above: Hurst’s new £200k paint facility

Colour is a key feature when selling doors, according to a recent survey conducted by Hurst. We talk to sales director Mark Atkinson about how this affects the company’s operations and marketing support.

Colour has become a key battleground for the supply and installation of entrance doors, according to a customer survey conducted by Hurst at the start of 2024.

Four in five of Hurst customers told the door supplier that they had seen an increase in demand from homeowners and door specifiers for bespoke colours. The same survey also found that the most important factor when selling an entrance door is its appearance and overall design.

Hurst sales director, Mark Atkinson

“We’ve seen the demand for a wide colour choice increase for many years now – for well over a decade,” Hurst’s sales director Mark Atkinson says. “But what has changed recently is the increased demand for bespoke colours.

“This really affects the dynamic from a sales point of view. Up until now, the industry has been geared towards providing a wide colour choice, not necessarily any colour choice. So, from an operational point of view we are moving away from the ability to simply stock and supply entrance doors in a variety of colours, to responding quickly to each individual colour order.”

The appearance of a door is currently seen as the most important factor when selling a door. When customers were asked to rank the key features, they responded:

  • Appearance/design (62%)
  • Price (17%)
  • Security (9%)
  • Energy efficiency (8%)
  • Sustainability (3%)

“In fact, 94% of our respondents put the door’s appearance in their top three factors when selling entrance doors,” Mark says. “And the fact that only 17% of respondents only cite price as the key selling point suggests that homeowners are willing to pay for that choice.”

To meet the increased homeowner demand for bespoke colours, Hurst opened a new state-of-the-art paint shop at its site in Hull in February 2024.

This new £200,000 facility will also give the leading door supplier greater control over the manufacturing process, while minimising error and reducing lead times in the process.

“This is an exciting development for us,” Sales Director Mark Atkinson says. “Our new paint shop will give us greater control over product development, including new colours, that will allow homeowners to make bold statements with their entrance doors.

Hurst’s increased colour capability dovetails neatly with its investment in its marketing support, including its new augmented reality (AR) sales tool, which fully integrates with a new composite door brochure and professionally created sales videos.

The door styles featured in the new Hurst AR Composite Sales Tool include options drawn from across its Classic, Cottage, and Contemporary Collections. And Hurst’s new aluminium-inspired Designer composite collection taps into the demand for the aluminium aesthetic but without the heavy price tag.

“The spike in demand for bespoke colours probably comes from a new generation of home buyers,” Mark says. “They aren’t tied to old ideas, and are receptive to new ways of engaging with home improvement.

“Significantly, many people are now researching products and engaging with online tools and channels, either before speaking to an installer or during the buying process, and this has helped shape our marketing support package,” Mark says.

The new AR sales tool allows homeowners to superimpose a selection of Hurst’s most popular composite door styles against their property using their mobile phone or tablet.

Opened in their browser, homeowners can choose from the 12 popular composite door styles, which are featured in lifestyle images throughout the new brochure, viewing them as a fully rotatable and zoomable 360° 3D rendered image which they can view in their space in real-time and also walk up to, to see the detail of the grain and glass. They can then superimpose the door against their property on the screen of their device.

“We are pioneering new ideas all the time,” Mark concludes. “And our investment in modern marketing tools, together with our new paint shop, will allow us to lead the way with brand new products and services for our customers.”

Related Posts


Open Up A World Of Possibilities With Quick-Glide

Quickslide’s Quick-Glide is a revolutionary new slim stack and slide door system that has more glass, less frame and can be slid to open however you want, explains managing director Ben Weber Quickslide’s newest door offering, aptly named Quick Glide, has been...


ODL Europe Further Extends Its Contemporary Door Offer

ODL Europe has extended its door offer with the introduction of two new contemporary door designs. Both the new Moderne Benton and the Moderne Wellington offer sleek modern aesthetics and flush door detailing, tapping into the growing trend for contemporary...


Why Composites Could Be The Future Of PVC-U Panel Doors

Composite doors and PVC-U panel doors are often seen as competitors for the same space, but Mark Atkinson, sales director at Hurst, argues they can work together. We talk to him to find out more. GRP composite doors – in all their forms – have revolutionised the...


Hurst Opens New Opportunities With New Panel Styles

Hurst has launched the new Monaco One PVC-U door panel style, which offers a contemporary composite style aesthetic, creating more opportunities for installers to sell aspirational doors to homeowners. “Our panel range is still highly popular,” sales director Mark...


Endurance Doors Shines Spotlight On Finishing Touches

Endurance Doors is highlighting its impressive ability to delight homeowners across the UK with unique and highly customisable composite doors. To complement its extensive portfolio of over 85 door styles, which can be produced in 19 different colours, the...


Eurocell Simplifies Composite Door Design

Eurocell has re-launched its composite door design tool for its Dales Door Collection to make design-to-order quick and easy for installers, says the company. Tradespeople can navigate through a few simple steps to complete their entire door design - with 22...


Force 8 Introduces Innovative Door and a Half

Force 8 has unveiled its latest product: the Door and a Half. This pioneering addition to the Force 8 range redefines accessibility with its simple, but ingenious design, offering customers unprecedented flexibility and convenience when it comes to access....


Reynaers’ Next Generation Thermal Commercial Door

Developed specifically for the UK market, Reynaers Aluminium has launched its new generation, high usage anti-finger trap thermal commercial door and framing system. Featuring a unique slim bulb-style with a radius of only 40mm, a profile sightline of 81mm, and...


ODL Europe Launches The New Redford Contemporary Door

ODL Europe has further expanded its contemporary door range with the introduction of the new Redford Door. Suzanne Nicholl, head of sales and marketing at ODL Europe, said: “We are excited to introduce the Redford Door as the latest addition to our extensive lineup...

Pin It on Pinterest

Share This