‘It’s Been A Rollercoaster Ride’ Says MD Of Business Celebrating Ten Years Of Success

‘It’s been a rollercoaster ride but we’re looking forward to the next ten years and continuing to support the brightest and best companies in the glass and glazing sector.’ 

This is what the Director of the UK’s number one online lead generation firm said when he addressed staff and guests at the company’s ten year celebration party.

Leads2trade was formed ten years ago – in November 2006 – by Andy Royle, John Cohen and Alan Gray who all previously worked for a multi-national safety company.

The entrepreneurs spotted a gap in the market that would provide red-hot double qualified leads for companies at a competitive price and using their contacts in the home improvement industry, the team set about building a series of websites that would capture consumer enquiries and created the now recognised “Trusted Local Supplier” brand.

With this complete, the next stage was to create a national network of reputable home improvement companies that could offer consumers a free no obligation quote and then build a UK call centre where staff could immediately react to the web enquiries and qualify them before being sent out to their members.

The recipe proved a success and the company quickly grew organically and in 2013 acquired the “Compare Companies” brand.

Ten years on Leads2trade is the UK’s number one provider of double qualified sales leads and has thousands of members who operate in a range of sectors and markets including fenestration, renewable energy, boiler replacement, conservatory roof replacement and specialist products such as bi-folding doors.

At the celebration event, Andy said: “It’s been a whirlwind decade for us and our clients. We’ve navigated a stubborn recession and in the last year alone have seen Brexit, political instability and global uncertainty return. 

“But despite all that we’re still here, growing year on year and working with our membership to drive sales and create employment and opportunity. Here’s to the next ten years.”

Leads2trade now has a network of 100 websites, where homeowners register to find tradesmen to carry out home improvement work.

Through this network, Leads2trade has generated a record 103,424 leads so far in 2016 for installers who are part of the TLS network – up 11.6% on the same period last year.

The firm has also seen a spike in consumer enquiries in the last couple of months.

Andy concludes: “I’d also like to take this opportunity to thank everybody that has supported Leads2trade; all of our staff and of course all of our members who continue to grow year on year with us.”