Leads 2 Trade Appoints Head Of Digital Marketing

by | Jul 28, 2022 | People

Image bove: Andy Royle, Leads 2 Trade co-founder and director (left) and Paul Henry, head of digital marketing (right)

Leads 2 Trade has appointed a head of digital marketing as part of a significant restructure that will drive the growth strategy of the business after an unprecedented two years for the industry.

With a background in both online and offline marketing and having worked for some of the largest marketing agencies in Manchester across a whole host of industries, Paul Henry will head up the Stockport-based company’s marketing in house.

Andy Royle, the company’s co-founder and director explained the appointment: “We have wanted a high-calibre figurehead in house for marketing and Paul will look at the mechanics of the business and our digital strategies and how we currently work with agencies – can we do digital marketing better, which campaigns affect the call centre the most, which help get the most conversions.

“Then it’s his decision to build a department around himself if he thinks we need it and we will back him 100%. Paul’s marketing background is fantastic and once he has familiarised himself with the business we are looking forward to him hitting the ground running. That’s why we have brought him into the business.”

On joining the provider of double qualified sales leads for companies in the home improvement industry, Paul said: “It’s a hugely established company and I’m hoping to help provide new focus and help guide the team where the business needs to be guided and help performance.

“I’ve joined the team at the perfect time with the transition and I’m really enjoying the fast-paced nature of the business. I’m really excited about the challenge ahead.”

With consumer intent coming back from paid search and SEO and generating more enquiries and leads, and installer intent returning in the core verticals the company operates in, Andy believes the company is coming out of the other side of the last two years.

Besides Paul being recruited to head up digital marketing, Stacey Moore will be managing the office and call centre with Oliver Jennings heading up partnerships and sales.

“We are now back to where we were pre-covid with our business plan bringing the new management team in is vital to that,” added Andy.

“With the experience of Oliver and Stacey, and the skill set, and attributes Paul will bring into the business, we feel we have a really good fit and all three can come in with new ideas and we hope to build the team around them.”


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