Leads 2 Trade Appoints Head Of Digital Marketing

by | Jul 28, 2022 | People

Image bove: Andy Royle, Leads 2 Trade co-founder and director (left) and Paul Henry, head of digital marketing (right)

Leads 2 Trade has appointed a head of digital marketing as part of a significant restructure that will drive the growth strategy of the business after an unprecedented two years for the industry.

With a background in both online and offline marketing and having worked for some of the largest marketing agencies in Manchester across a whole host of industries, Paul Henry will head up the Stockport-based company’s marketing in house.

Andy Royle, the company’s co-founder and director explained the appointment: “We have wanted a high-calibre figurehead in house for marketing and Paul will look at the mechanics of the business and our digital strategies and how we currently work with agencies – can we do digital marketing better, which campaigns affect the call centre the most, which help get the most conversions.

“Then it’s his decision to build a department around himself if he thinks we need it and we will back him 100%. Paul’s marketing background is fantastic and once he has familiarised himself with the business we are looking forward to him hitting the ground running. That’s why we have brought him into the business.”

On joining the provider of double qualified sales leads for companies in the home improvement industry, Paul said: “It’s a hugely established company and I’m hoping to help provide new focus and help guide the team where the business needs to be guided and help performance.

“I’ve joined the team at the perfect time with the transition and I’m really enjoying the fast-paced nature of the business. I’m really excited about the challenge ahead.”

With consumer intent coming back from paid search and SEO and generating more enquiries and leads, and installer intent returning in the core verticals the company operates in, Andy believes the company is coming out of the other side of the last two years.

Besides Paul being recruited to head up digital marketing, Stacey Moore will be managing the office and call centre with Oliver Jennings heading up partnerships and sales.

“We are now back to where we were pre-covid with our business plan bringing the new management team in is vital to that,” added Andy.

“With the experience of Oliver and Stacey, and the skill set, and attributes Paul will bring into the business, we feel we have a really good fit and all three can come in with new ideas and we hope to build the team around them.”

www.leads2trade.co.uk

Related Posts

People

Rapid Rise For Vas During 15 Years At Window Ware

Image Above: Vas Lazarevych Vas Lazarevych is celebrating 15 years at Window Ware, following a meteoric rise through the ranks since he started at the hardware distributor back in 2007. Having joined the business as a picker and packer in the warehouse, Vas soon...

People

They Said It Wouldn’t Last !

Image Above: Paul Hannon (left) with MD Alastair Chown That was back in the summer of 1972 when ‘Puppy Love’ was at Number 1, Ted Heath was Prime Minister, Interest rates were at 6% and Paul Hannon joined Sashless Timber Windows as a 15 year old school leaver....

People

Cornwall Glass Appoints New Director

Cornwall Glass & Glazing has strengthened its board with the appointment of Barrie Gazzard as company director. Barrie has spent the last four years in the role of group general manager, supporting Cornwall Glass’s extensive network in the south west by closely...

People, Uncategorized

Edgetech Veterans Celebrate 15 Years

Image Above: Ami Chana and Jason Blundred Edgetech isn’t just celebrating 15 years of UK manufacturing in 2022. The Quanex company is also marking the 15th work anniversary of some of its most respected and longest-serving members of staff. Ami Chana, procurement...

People

Kush Patel Becomes Emplas Managing Director

Kush Patel, who has served as deputy managing director of Emplas, has been named as new MD, in a formalisation of Emplas’ pre-existing structure. Kush, who joined the company in 2004, became deputy managing director in May 2017, since when he has led Emplas’...

People

Three Members Of Allumette Group Promoted To Key Roles

Image Above: Left to right - Kim, Becky and Kate  Allumette Group has announced that three employees have been promoted to key roles within the group of companies, at Vertik-Al and Ikon Aluminium Systems.  Two have also accepted positions on the board. Becky...

People

New Appointment At Epwin Window Systems

Epwin Window Systems has further strengthened its technical sales team with the appointment of Neville Gleed as technical development manager for Stellar, the multi award-winning retail aluminium system. Commenting on Neville’s appointment, Paul Booth, design...

People

Dan’s The Man For Fabricated Sales At Kömmerling

Image Above: Dan Wragg Dan Wragg is the head of the specialist fabricated sales division at Kömmerling for their vertical sliding sash window and for the entire WarmCore range of hybrid window and door systems, all of which can now achieve a U-value of 1.3-1.4...

Pin It on Pinterest

Share This