2018 sees Liniar celebrating 10 years of window innovation – and with the recent revamp of its website, the appointment of a Digital Marketing Manager and the launch of an innovative customer initiative, things are as busy as ever at Liniar HQ.
The latest redesign has been undertaken to ensure the systems company continues to enhance the visitor experience as its digital presence grows.
With fresh new page designs, a simpler navigation process, SEO and content enhancements, the modifications ensure the Liniar website operates to the stringent standards expected from the ‘mobile first’ generation – across all devices.
This included a process of mobile testing to carry out user interface and user experience developments, as well as adjustments to the desktop version of the site to ensure simple and efficient usability is kept consistent across platforms.
“The public perception of our brand is critical to us, and our website is probably the most visible example of how we communicate with customers, installers and consumers,” explained Sue Davenport, Liniar’s Marketing Director.
“Even though we were happy with our website and its performance, we always strive for perfection – just as we do with our product range. For example, we know that more than 50% of our website visitors are now using mobile devices, so it’s even more critical for them to be able to move around the site easily to find the information they need.
Joining the Liniar team just in time to assist with the website refresh, Simone Sangha has been appointed Digital Marketing Manager with responsibility for the full digital spectrum, from strategy and campaign to analysis.
Simone’s background was in the IT sector for retail clients and an agency role looking after a wide range of clients, so she is ideally placed to help meet Liniar’s digital goals.
“I’m really excited about my new role,” said Simone. “I love the team and there’s such a friendly vibe throughout the whole company.
“The refresh of the Liniar website has been a fantastic project to get stuck into since starting here and I’m sure people will be impressed with the results.”
Sue comments: “Having Simone on board will help to strengthen our already effective digital channels and enable us to reach out to more contacts at the right time. She’s already proving her value and we’re excited to welcome her to the Liniar team!”
Customers have certainly been impressed with another recent initiative that provides them with the opportunity to customise Liniar’s wide range of marketing literature.
Launched earlier this year, Web2Print allows Liniar customers to add their own logos and contact details onto Liniar brochures without the need for special software or any design skills.
“We’ve had a superb response to Web2Print,” said Sue. “It’s simple to use and means that Liniar fabricators, as well as their installer customers, can personalise literature that we’ve already designed and have them delivered direct from the printer.”