It was great news when a display Pod showcasing Apeer’s Lumi window and door system landed its first major order within a few weeks of going into a showroom – but the sale was just one of the benefits it was bringing, as the owners explained.
“It immediately became the conversation piece of the whole showroom,” said Elizabeth Brighouse of retail installer Trade Windows Derby. “Lots of people just look at it and say ‘wow’.
The company has also made Lumi the main feature of its ongoing advertising in local lifestyle magazines, she added: “People come in saying they’ve seen the adverts then they see it for themselves in the Pod, so they work very well together.”
Apeer’s Neil Delanty says installer partners all around the UK are discovering the benefits of the company’s powerful marketing support for the Lumi system as well as its composite doors and other products.
“When people see them, they want them,” he said, “So if we help the retailers to show them in their best light, everyone benefits all down the line.”
The Pod is styled directly after Apeer’s striking exhibition stand with the specific aim of targeting leads generated by the company’s schedule of lifestyle exhibitions around Britain and Ireland.
“So many homeowners are knocked out by Lumi at consumer shows wherever we go,” Apeer Marketing Manager Linda Tomb added.
“Now, the Pods can bring that same ‘wow’ factor into any showroom with the same products in the same look and style, as this latest installation at Trade Windows Derby is proving.”