Mercury Glazing Supplies has just published a new retail brochure to help promote their sash windows into the consumer. Steve Cross, Director at Mercury, said “Our latest high-end consumer brochure showcases our range of quality sash windows to help inspire homeowners. This new brochure helps our customers sell to end users and provides all the information they require to make an informed choice and help them close the sale.”
The Sash Window Collection, as it’s known, has a lifestyle feel, with high quality images throughout that show exactly why the Mercury sash window is a popular choice. The photography is supported with information to help homeowners choose the windows that are right for them, including a choice of standard or mechanical jointed options, colours, security and energy efficiency. Steve said: “The demand for sash windows has grown dramatically over the last few years as the windows are suitable for all housing styles. The focus on images in our new brochure reinforces the importance of the lifestyle element in choosing our sash windows.”
The 16-page brochure was commissioned by Spectus Systems, Mercury’s system provider. Carmen Velilla, Brand Manager at Spectus Systems, said: “The brochure showcases our market-leading sash windows perfectly. It covers all aspects of the window’s unique styling and product options and has already proved to be a valuable marketing asset for Mercury’s trade customers. Part of our tailored support to our customers is creating bespoke marketing solutions and this brochure is the latest example of the high-end design work we continue to deliver.”
Following the 2020 lockdown, there has been a considerable upturn in demand for sash windows. Consumers have had time to research their replacement windows and are looking for feature-rich products more than ever. Steve said: “What was once considered the default product for heritage style projects only, has now become the product of choice for high-end properties and modern homes alike.”
Since 2002 Mercury have been manufacturing the Spectus vertical sliding window and the Gloucester-based business continues to go from strength to strength. The company has an ambitious growth strategy in place and has recently opened its second manufacturing plant.