Prefix Systems has launched its 100% campaign that will run across print adverting, social media and through other marketing channels in a move to clearly communicate the company’s broad product range. This includes the S2 glazed roof system, award-winning WARMroof platform and its broad range of outdoor living solutions, including the Verandah.
S2 is being widely promoted as a 100% modern glazed roofing system, with bold, square cappings, minimum number of components and based on a strong and proven chassis. It’s also been designed to accommodate large openings with relative ease, thanks to the box section eaves beam and integrated bolster.
The 100% warm mantra also makes complete sense in that the Prefix WARMroof is designed to be just that, eliminating the issues that the company says some cold roofs are already beginning to suffer from. According to Prefix, tests have shown that a cold roof has a limited effect when it comes to addressing condensation, with the UK suffering from the build-up of condensation for three out of the four seasons on average (search: dew point in cold roof).
Finally, the outdoor living range from Prefix will be promoted as 100% inspired, given the clever design detailing, offering both traditional and modern solutions for true three-season living. Combined, the campaign shows the breadth of product solutions that have been designed and engineered by the Blackburn-based business over the years.
Chris Baron, director of Prefix Systems commented: “Our 100% campaign applies right across our expansive product offering and will resonate with both new and existing customers. We’ve got a product range that performs for today’s and tomorrow’s more demanding markets and that’s why we’ve been one of the most successful businesses in the outdoor living market over the last 27 years, but our eyes are firmly fixed on future partnerships with our installer base.”