Purplex Marketing Agency Celebrates Two Decades In The Industry

by | Apr 24, 2024 | Trade News

Purplex, one of the leading marketing agencies in the fenestration, construction and building products industries is celebrating its 20th anniversary in business this year.

The agency, founded in 2004 by entrepreneur Andrew Scott, now the company’s MD, has become one of the leading marketing brands, aiding clients in achieving sustained growth over two decades.

Purplex works with numerous suppliers, installers, and fabricators, mainly in the glazing and fenestration sector. From its origins two decades ago at Andrew Scott’s kitchen table, it has evolved into a multi-million-pound company headquartered in Weston-super-Mare, employing approximately 100 individuals. The name “Purplex” stems from ‘Purpose, Planning, Execution’, a marketing principle guiding every campaign the company undertakes.

Andrew Scott

“At the time I had just an old computer and a phone, and I would drive tirelessly around the country, attending meetings that I hoped would give me the leads I needed to get my idea off the ground,” Andrew said.

Over the past two decades, Purplex has overcome challenges such as economic downturns and Covid-19, relying on ambition, investment, and flexibility for success. Throughout its journey, the company has achieved significant milestones, including four office relocations that facilitated substantial expansion, resulting in a headquarters equipped with training, meeting, and seminar facilities, along with modern amenities like Zoom/meeting pods and a dedicated TV/video and podcast studio.

These expansions have been accompanied by the company’s continuous adaptation to market trends, particularly in digital technology and social media, with plans for increased focus on influencer marketing and marketing automation in 2024. Additionally, Purplex has celebrated numerous achievements, including winning prestigious industry awards for clients, launching the acclaimed Glazing Summit event, and reaching the milestone of employing 100 individuals.

“To me, Purplex is a family and like all families it contains individuals with a broad range of interests, skills, likes, dislikes and the rest,” says Andrew. “We’ve brought all this diversity together to create a world-class marketing, media and technology hotspot that benefits our sector and our town, providing opportunities for the local talent we know is out there.

“We always made sure that we put our customers at the front and centre of every aspect of this business, and this principle is exactly the same today.

“There are many challenges ahead – not least the rapid emergence of the game-changing AI – and we plan to rise to every one of those. So, here’s to the next 20 years, and beyond!”

www.purplexmarketing.com

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