Sash window manufacturer Quickslide has optimised its online space, to better meet the needs of consumers, with the creation of a brand new website. Launching in May, the new site includes an improved layout and impressive design features supported by simple navigation, essential for creating an engaging customer experience.
Quickslide’s Marketing Manager Sandra Berg has overseen the project:
“In 2015, across the Internet, mobile web traffic surpassed that of desktop for the first time. The original site wasn’t as effective as it could have been for this still-growing trend. Using analytic measurements, we focused in on how users move around our pages, including which devices they use, and enhanced the new version accordingly.
We’ve also invested heavily in Search Engine Optimisation (SEO), or how people find us. The website is part of our strategy to see our rankings increase further and appear higher in searches. To do this we’ve logged more relevant keywords, some of which incorporate product names, seasonality and regions to ensure the right user visits our site at the right time.”
Quickslide continues to develop additional lines for both trade and retail customers, like the popular Deceuninck range. Each of these now feature proudly, listing bespoke aesthetic and technical detail. Completing the experience is an ‘online chat’ function which allows visitors to the site to make enquiries and gather product information in a matter of minutes. Sandra continued:
“We’ve created a separate log in area for current trade partners so that they have everything in one place such as brochures, technical guides, videos and the marketing support portal. New trade partners will be able to request to join our network of suppliers so that they can access this wealth of benefits.
We want them to use us as an extension of their own businesses. As installers of our products, it’s crucial that they have the tools on hand to show their own customers the huge variety of upgrades and improvements available to our products, alongside the range of styles we offer. The website is a great tool for showcasing these in their best light.”
The launch of the new-look website comes just in time for the FIT Show, from 21-23 May at Birmingham’s NEC, where Quickslide will be exhibiting at stand T10.