Raising Standards With Authentic Collection Says Masterframe

Masterframe is raising standards for homeowners choosing PVC-U sliding sash windows for their homes with the new specification Authentic Collection, claims the company.

With the exclusive Timberweld® licence for manufacturing sliding sash windows and what is claimed as one of the best specifications on the market, the new range has been designed to give installers a competitive edge. Masterframe says Authentic Collection delivers windows with the wow-factor, so there’s no compromise for design-conscious homeowners.

Carol Slade, Managing Director at Masterframe explains: “When homeowners decide to replace their old timber windows, it’s rare that they want to retrofit with a standard PVC-U window. If they’re switching from timber to PVC-U, they want a window that really looks the part.

“As the PVC-U market has developed from standard white plastic to value-added premium products, homeowners have come to generally expect higher standards from replacement windows. It’s even more important when they’re shopping for vertical sliders.

“If a homeowner is looking for sliding sash windows, there is already a certain expectation of quality and beautiful aesthetics, but we understand that installers need to stay competitive. That’s where the Authentic Collection comes into play.”

Authentic Collection feature Timberweld® technology, the unique patented method that produces traditional timber-style butt joints both inside and out. Every component has been carefully selected to offer superior performance and aesthetics.

On top of this, the Authentic Collection comes with BBA Approval which means Masterfame’s sash windows have exceeded the BBA’s 20,000-cycle endurance testing for ‘whole of life’ performance. White woodfoil comes as standard for Authentic Collection windows and there’s the additional option for frames to be coloured matched to any Farrow & Ball, RAL or B.S. colour.

According to Masterframe, the collection enables installers to remain competitive without compromising on quality and says there is a huge range of marketing support available to help them sell the difference that Authentic offers.

“As they say, the devil is in the detail,” continues Carol, “And that’s why our team created this range to include the special details that really make the difference for homeowners.”

www.masterframe.co.uk