Sarah Köring Is New Sales Director Europe At Swisspacer

by | Apr 20, 2022 | People

Sarah Köring took over as sales director for Europe at Swisspacer on 1 April 2022. The position was previously held by Rutger van Eijk, who has taken up a new challenge.

Sarah Köring most recently worked both as sales director North America & Australia-Pacific at “heroal – Johann Henkenjohann GmbH & Co. KG” and as vice president of heroal USA Inc. While there, she helped build up the American branch of the supplier of aluminium profile systems for roller shutters, sun screens, roller doors, windows, doors and façades.

After graduating with a bachelor’s degree in international business at FHDW Paderborn, Sarah Köring followed her master of business administration (strategic management) with a course of study in Switzerland. In her final paper, she investigated the possibilities offered by the use of artificial intelligence in B2B sales.

She enriches Swisspacer with her international experience and industry knowledge. She has gathered experience in various positions in the areas of sales, product marketing and business development.

“I am looking forward to the new challenge at Swisspacer and to being able to use my experience to achieve the set selling targets and for leveraging new potential,” says Sarah Köring.

More information at

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