Aluminium window and door system, Sheerline, has invested in its first consumer campaign to create awareness, interest, and premium quality leads for Sheerline fabricators and installers.
Targeting top-end homeowners and the booming premium-quality home improvement market, Sheerline’s first consumer adverts are appearing in Grand Designs, the magazine based on the hit television programme of the same name. A pipeline of activity including digital guides, newsletter features, and social media adverts are also planned in the coming weeks and months.
Sheerline is also investing in a strong in-house consumer support team to produce a sustained level of consumer marketing that will build the Sheerline brand with premium audiences and generate a stream of quality leads for customers. The company is recruiting a dedicated consumer PR copywriter and a graphic designer to create stunning consumer adverts for Grand Designs readers. A special landing page has been designed to manage enquires from consumers – www.sheerline.com/balance
Roger Hartshorn, CEO at Garnalex, says: “The home improvement market is extremely strong at the moment and there’s a huge demand for premium quality aluminium windows and doors. We expect the consumer campaign to generate quality leads for our fabricator and installer partners across the country. Our beautiful high-performance windows and doors are in a class of their own, and as they’re Made in Britain, and sitting in our warehouse, we can deliver reliably in five working days. That gives Sheerline fabricators and installers a powerful competitive advantage when their competitors are wondering how many weeks they’ll have to wait, and delivery dates are all over the place. Sheerline Classic and Sheerline Prestige windows and doors are delivered from stock and available in 12 colours. With bespoke colours also delivered in 10 working days, we have something to suit every discerning homeowner and project.”