Sheerline’s Range Helps D & I Windows Achieve Sustainable Business Growth

by | Feb 7, 2024 | Trade News

D & I Windows has been announced as one of the latest companies to add Sheerline’s premium aluminium range to its’ product offering. The Barnsley-based fabricator and manufacturer pivoted from UPVC to aluminium because of rising costs and increased competition post-pandemic.

Since deciding to fabricate Sheerline’s whole-house aluminium systems, D & I has gone from strength to strength, even launching a new company called Radius Aluminium, which is dedicated to supporting trade customers.

The launch of the new trade business comes after a busy period, which has seen the company grow and enabled business owners and directors, David Saxon and Ian Haddock, to achieve their goal of creating a sustainable long-term business.

Having both previously been made redundant, they decided to utilise their expertise to offer customers the best products and services, while also supporting the local economy.

According to David and Ian they chose Sheerline because it is efficient to manufacture, which has helped them streamline their operations. In addition, it’s fitter-friendly and offers customers a stylish, thermally efficient alternative to traditional UPVC options.  Another factor is the branding and marketing support Sheerline offers as standard.

One of the biggest benefits to fabricating the aluminium range in-house is the control D & I has over its supply chain. This has added to the company’s long-term sustainability and reliability as it no longer waits as long for deliveries and has enabled it to reduce customer lead times.

D & I Windows director, David Saxon, said: “We’ve got big plans. We see this as a long-term partnership, and this is just the beginning. We’ve achieved sustainability, so now it’s time for our business to grow.”

“We’re taking our aluminium offer nationwide – something we know is achievable given the support Sheerline provides. Hence why we have opportunities with our dedicated trade business, Radius Aluminium. We welcome enquiries from anyone looking for a new stylish, thermally efficient, reliable, aluminium window and door system to install,” he added.

Sheerline Sales director, Tony Basile commented: “What David and Ian have achieved is huge. Not only for themselves but for the local area too – they’re providing jobs and building a sustainable business for future generations. We’re delighted that Sheerline has played a role in this and look forward to supporting D & I’s ambitious plans.”

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