Ultraframe installer, Lifestyle Windows of Derby, has revealed that when side-by-side with competitor systems, homeowners can clearly see the benefits of the Ultraroof tiled roof and choose it due to its stunning aesthetics and unmatched technical credentials.
This news didn’t come as a surprise to the team at Ultraframe as earlier this year, Ultraroof was declared the preferred tiled roofing system of 8 out of 10 homeowners during independent research*.
Explaining more about the popularity of Ultraroof with his customers, Chris Vincent, Director at Lifestyle Windows, said: “We added a competitor tiled roof to our show site last year to show customers the real difference. That may sound extreme as an Ultraframe installer, but the average homeowner really has a hard time telling one roof from another unless she can look directly at them both, even with cross section samples. The competitor roof looks poorly finished next to the Ultraroof but that’s the point – it was a brilliant move. We have a high footfall through our show site and people are always drawn to Ultraroof after looking at both systems together as they can see the difference in quality and aesthetics.”
The reasons why Ultraroof appeals to consumers are clear. Homeowners expect a solid tiled roof to feel less like a conservatory and more like an extension, and unlike other tiled roofing systems, which are based on conservatory technology, Ultraroof has a 380mm wide box beam which is so strong that it never needs a tie bar – ever. This fully insulated box beam provides an incredible amount of insulation around the eaves beam and also creates an internal pelmet to give a spacious vaulted feel. Ultraroof also features full-length glazing panels – not just smaller Velux-type windows. These full-length panels not only look stunning from inside and out, but they also ensure that the interior is flooded with natural light to ensure a feeling of space.
Commenting about the feedback from Lifestyle Windows, Ultraframe Design & Development Director, Andrew Thomson, said: “It’s fantastic to hear that as in the research, homeowners can really tell the difference between Ultraroof and its competitors and choose it as the superior roof. We continue to enhance the system and the 2nd generation Ultraroof is fully configurable into any shape or size and is also 20% faster to fit. Of course, one of the main reasons that homeowners choose a tiled roof is to benefit from the outstanding thermal performance that this kind of roof can offer, and Ultraroof boasts unrivalled thermals, with a U-Value of just 0.13 possible. It is also the strongest tiled roof on the market, with unsupported spans of up to 4m possible, ideal for ever-popular bi-fold doors.”
To find out more about Ultraroof visit trade.ultraframe-conservatories.co.uk/trade
* 8 out of 10 UK homeowners would choose to buy Ultraroof ahead of leading competitor brands, based on roof appearance & aesthetics. (Independent market research study conducted during February 2019 amongst 64 UK homeowners)