Image Above: Abacus Agents spent two days at Siegenia’s Coventry office undergoing product training
Four members of staff from one of Siegenia’s key distribution partners, Abacus Agents, made the trip down from Scotland to take part in two days’ worth of refresher and new product training in September.
Led by Siegenia’s technical manager, Joe Ward, and assisted by members of technical, sales and marketing staff, Abacus management and technical colleagues were given a crash course on the German hardware company’s Titan tilt and turn window and HS Portal lift and slide door gearings as well as on KFV multipoint locks via a mix of classroom presentations and practical demonstrations and exercises. It was also a great opportunity for new members of staff old and new from both companies to get to know each other and to strengthen relationships.
This training is part of a wider programme that Siegenia UK has been rolling out to its distributors over the last year, with around 75 hours’ worth of sessions having already taken place. Indeed, Abacus were one of the first companies to take up the offer of training last Summer and saw the value of doing so once more this year. The training days have been introduced in order to keep up strong customer service levels between Siegenia, their partners and ultimately their fabricator customers.
Training opportunities will be offered to the company’s main partners annually in order that skill and knowledge levels remain current and at the expected high level, new product innovations are communicated and so that partners feel confident selling the Siegenia and KFV ranges, which can sometimes be considered a niche product, says the company.
“Our high level of technical support and customer service is a key part of our brand,” said Ryan Thompson, general manager at Siegenia, “and exercises such as these with our sales partners can only improve that”.
Ryan continues, “The training days we have carried out over the last year have been a great success. We have seen an improvement in the relationship with and engagement of our distribution partners and an upturn in leads in different product lines as a result”.