An emerging trend for pink doors has gathered huge traction during lockdown thanks to social media, and platforms such as Instagram and Pinterest are providing the perfect place for door styles and trends to gain popularity.
That’s the view of Lauren Barnes, head social media co-ordinator at composite door manufacturer and PVCu panel supplier Vista.
In April, it emerged over social media that fans of cleaning guru Mrs Hinch had been sharing their pictures of their DIY pink-painted front doors on her Facebook page ‘Mrs Hinch Made Me Do It.’
As one of Mrs Hinch’s 3.3m followers on Instagram, Lauren has been following the new trend and a door manufactured and supplied by Vista has had plenty of views.
“While Mrs Hinch is a lover of all-grey-everything, her fans have decided that pink is all the rage,” said Lauren. “Since then lots of women have said they wanted to do the same and pink doors have been popping up all over the UK this summer.”
The composite door by Vista was installed in Oxfordshire by family-run glazing business Hanney Glazed Limited and was seen on Instagram by hanneyglazedltd and by the homeowner Tracey – Instagram @my3rs101.
And according to Lauren, it shows the importance of social media for providing a visual focus for consumers.
“With lockdown causing an even bigger percentage of the population to migrate online, social media platforms such as Instagram, Facebook and Twitter have proved vital for companies like us as a link to the outside world over the last four months,” said Lauren.
“They have allowed us to keep communicating with our followers during lockdown and they continue to be an important way to show off installed products.”