Trade fabricator Heritage Trade Frames has expanded its consumer facing marketing support materials with a suite of high-end consumer leaflets. Produced by Epwin Window Systems marketing team, the range of professionally designed literature promotes Stellar and Optima products that Heritage markets on behalf of its customers under its Safeguard branding. The newly commissioned literature was designed to help Heritage Trade Frames’ customers to close more sales by communicating all the products’ technical benefits to the consumer and enable trade counters to provide a quick product overview to their installer customers.
Phil Cresswell, Sales and Marketing Manager at Heritage Trade Frames, said: “Feedback on the new literature from our customers has been incredible. They’ve told us that it has been some of the most effective marketing literature they have used from our industry, which is always good to hear as we know it’s proving to be successful.”
The literature pack includes leaflets for Safeguard PVC-U residential and French doors, Safeguard PVC-U casement windows and the Safeguard aluminium bifold door. They all feature essential information, compelling copy and high-quality lifestyle imagery throughout.
Phil commented: “We worked with the Epwin Window Systems marketing and designs teams to develop an exacting brief for a powerful set of consumer assets. The knowledge and professionalism of the in-house teams were superb, and they have delivered a range of successful literature, as the feedback from our customers shows.”
Gerald Allen, Marketing Manager at Epwin Window Systems, commented: “We are constantly developing new literature assets to help our customers stand out from the competition. In the case of Heritage Trade Frames, we needed to develop a series of high-quality leaflets that highlighted the benefits of their products to the consumer and help the installer close the sale. We are delighted they have been so well received by Heritage’s customers.”
Heritage Trade Frames is a longstanding Epwin Window Systems customer and manufactures the award-winning Stellar aluminium and Optima PVC-U systems. As an Epwin Window Systems customer, the company has access to bespoke marketing solutions to support the business. The overall branding of the new literature sits perfectly with several additional consumer brochures designed by Epwin Window Systems to further showcase the Stellar and Optima ranges.