The Consultancy Helps Connect By Epwin Window Systems Go From Strength To Strength

by | Jan 19, 2022 | Internet

When industry specialists The Consultancy helped Epwin Window Systems launch its Epwin Connect online customer portal in the Spring of 2021, it was already planning the next stage in the mammoth project.

The Consultancy has long argued that businesses should be continually looking to update and improve their online presence to stay ahead of the competition, and the Epwin Connect digital platform is a perfect example of that.

At the launch point, Epwin Connect was already an impressive achievement, giving Epwin Window Systems’ customers access to marketing, technical and commercial support tools and providing them with retail and commercial leads. There are also links to external providers for training, finance and insurance backed guarantees, rolling discounts deals on things like workwear and an option to include the new Business Micros TOUCH lead generation and quoting software tool.

Now though, with almost 300 fabricators and 200 installers signed up to the portal, The Consultancy is working with Epwin’s marketing team on the next stages of the project.

This will include automatic allocation of retail leads to local installers who are registered on the portal and new filters to show if customers have a showroom or not. There will also be a new drawing library which will allow users to access technical drawings and CAD files and a section on commercial project news which will provide useful market report updates.

For Gerald Allen, head of marketing at Epwin Window Systems, it’s all about making sure that Epwin Connect evolves in line with what users want. He says: “It would be easy to be complacent about the stand-out success of Epwin Connect and the outstanding feedback we’ve already had, but we are constantly looking to improve. We’re listening to customers all the time and looking at how they use Epwin Connect and then working with the team at The Consultancy to translate that into new tools and an even better customer experience.”

Richie Thornton, director at The Consultancy, says that Epwin Connect is going from strength to strength: “We’re really proud of the work we did in mapping and developing Epwin Connect, which, at the time, was our most ambitious individual web development project ever. It’s fantastic to see just how valuable it has already become to customers, with nearly 8000 items downloaded since launch, but ultimately it will never be complete. Like all the very best digital platforms and customer portals, it will be a work in progress for many years to come.”

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