Image Above: Austin Barcley Managing Director of Improveasy
Increasing turbulence among many of the industry’s biggest brands, particularly large-scale nationwide installation firms, has created a lucrative opportunity for savvy installers to win new business.
A combination of profit warnings, falling share prices and hefty fines have left some of the big players incredibly vulnerable, and open to greater competition from smaller, more locally-based installers. However, industry finance specialists Improveasy and its Managing Director Austin Barcley argue it’s now imperative that installers offer consumer finance packages to effectively impact the market share of national brands during this time of turmoil.
“There’s arguably never been a better time for smart, pro-active installers to gain an advantage over their national competition – but to do so finance will be key,” Austin comments. “Consumers are often keen to ‘shop local’ when it comes to home improvement installers, but the finance packages offered by the established national brands make it more affordable and far more convenient for consumers to use them instead.
“But as some of the bigger brands in the industry begin to struggle, local installers can step in by offering finance to their customers and winning new, more profitable business. When you consider recent research by Hitachi found that retailers risk losing 44% of customers if they don’t offer finance, it’s a massive opportunity that smaller installers, in particular should, be exploring.”
Improveasy are a specialist home improvement company offering a wide range of financial solutions that installers can use to win business more easily. Companies that sign up with Improveasy do not need to be FCA regulated – they will become an Appointed Representative (AR) and can then begin offering finance options under either the Improveasy brand or their own company’s brand.
Austin concludes: “We make it incredibly easy for installers to offer finance, and most new clients can be up and running in 14 days. We offer a range of APR’s, including 0%, and we provide full training and ongoing support to ensure you get maximum value from our service.”
For more information about Improveasy visit www.improveasy.com or call 0800 024 8505.